Taking a look at the role of technology in the way we are taking in media nowadays.
Over the past couple of years, as society has come to be reliant on smart devices, innovation has become the focus of attention for many areas of industry. The increase of mobile phones has basically improved the media industry, causing new advancements in the way media is created, distributed and taken in. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio shows. Nevertheless, more just recently, the media landscape is demonstrating a palpable shift in the direction of mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most especially read more within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the smartphone period has in reality, pushed the media industry to transform its business designs and strategies, disrupting standard outlets and avenues for media access and intake, with a series of new and creative digital media examples.
Traditionally, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. However, in modern society, the advancement of smart devices has led to a few significant shifts in the way media is shared and delivered. One of the most prominent developments in the media industry is the integration of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the capability to present video, text and audio material, mobile phones are the optimal tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously working on reformatting their material to prioritise smart device availability. At the moment, trends which are popular on social networks are especially prominent for media companies to consider. Namely, short form video and global television are getting traction for offering engaging and accessible material for audiences around the world.
Together with the distribution and development of digital content, media consumption habits are also being greatly influenced by technological developments. The mobility of smartphones has shifted the way that audiences are taking in media towards a habitual and on-the-go activity. In the past, audiences would need to wait to enjoy or tune in to prescheduled broadcasts, which were organized by executives and run on a strict schedule. Instead, nowadays, customers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has caused an improvement in material production as customers are rapidly getting through programs and constantly looking for new things to watch.